Veal
Project: Brand Visual Identity
Business: Start-up food truck
Veal is a newly established food business based in Khobar, Saudi Arabia. The brand's visuals appear casual and youthful. The sharp angles and strokes give the logo a unique lightweightness while maintaining a bold first impression.
The strokes that make out the icon and the logotype feature flexibility in application, and all that comes from something very simple: line.
Brand colors are warm and exciting, embodying that night life energy.
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